The David Politis Company | Marketer, Thinker, Author, Speaker & Advisor
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Blog

Is half of your advertising budget wasted?

The old saw suggests that half of every company’s ad budget is wasted — executives just don’t know which half. In reality, this cliché often applies to every aspect of marketing.

 

If this premise is true (and I believe it is), then my question is this:  Is it possible to transform a business overnight — to take one idea and execute it brilliantly, to create millions, even billions of dollars of new wealth instantly? These are the concepts I examine in my blog.

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Drive Action. Increase Value.

Every marketing effort must help sell products/services, drive growth,

generate profits, and increase value — otherwise the effort has been wasted.

SERVICES

Branding. Messaging. Websites. Publicity. Advertising. Ad Infinitum. My focus is crafting the ideal puzzle of marketing disciplines to help you drive success.

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RESULTS

From startups to multinatioal corporations, and from product launch to financial exit — I've transformed ideas into realities across multiple industries.

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PRAISE

Boasting is faint praise.
It is such better to let
others do the talking for you.

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