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66 RULES for Publicity Success,
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Branding,
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Granny Branding,
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PR,
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The Betty Factor,
Unique Selling Proposition
The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding.
Unfortunately, subject matter expertise does not...
I saw the poster below erected next to a road in Bluffdale, Utah, and not only did I stop to take some pictures of the poster to share on Twitter and Facebook, I also knew I needed to share the image here as well.
In fact, it was this poster and its poor writing that led me to decide to launch Writing Matters, a new feature I will suspect become a regular item on this Blog.
So here's the photo.
I've been a Writer since I was in the Third Grade — the year I earned an A+ for a short story that was my riff/take on the 1950s SciFi movie, the classic (and campy), Creature from the Black Lagoon.
Like most professionals, I wrote hundreds of papers and reports during my educational endeavors.
Given a career path that's seen me expand from public relations into investor relations and then from advertising into marketing, it's not surprising that I've now written — and edited — thousands of professional documents as well, from news releases to financial reports and from brochures to marketing plans.
On top of these efforts, I also self-syndicated a weekly column (Utah Tech Watch) for 10+ years, writing/editing 500+ columns from the early 1990s through the early 2000s. And I'm now nearing the completion of my first book, a work that will probably top out somewhere around 30,000 words. (More about this in a future Blog post.)
