David Politis

Twenty-three Utah-based companies are signed up as exhibitors at the 2007 Consumer Electronics Show which starts next Monday, January 8 and runs through Thursday, January 11.

CES has become the largest annual technology tradeshow in the United States, and I will not be surprised to see final attendance numbers approach 200,000 unique attendees flooding the Las Vegas metro area and clogging the roads in and around the Strip.

If you are planning on heading to Vegas next week, I’m including below an alphabetical breakdown of the official Utah-based companies slated to exhibit at CES 2007 next week. The company name is shown first, followed by the booth and/or room location(s) where the company will be located during CES.

Here’s the list: 

1. Alpine Innovation, Sands 73041
2. Angel Hotline International, Sands 72634
3. ClearOne Communications, Sands IP293
4. ClearPlay, Hilton 304
5. Control4, LVCC South 1 21407 & 21413

6. EarHugger, LVCC Central 8259

7. Escalante Design, SandVenetian Veronese 2401B and Venetian Tower Ven 29-323

8. Handstands/American Covers, LVCC Central 8541 

9. ifrogz, Sands 72841
10. IsoMike, Venetian Tower Ven 34-207
11. Kimber Kable, Venetian Tower Ven -207, LVCC South 1 21713 and SandVenetian Toscana 3703
12. Me Inc., Sands 72234
13. MotoSAT, LVCC North 6035
14. RBH Sound, Venetian Tower Ven 29-318
15. Sequoia Media Group, Sands 68543
16. Skullcandy, LVCC South 1 35308
17. Sound Lab, Venetian Tower Ven 34-207
18. Surround Air, Sands 73040
19. UniwaveTek, Venetian Tower Ven 30-217
20. Ventana View, Sands 72141
21. Wattgate, LVCC South 1 21713

22. Wilife, Sands 68934, Sands IP278 & IP279

23. Wing Entertprise, LVCC South 21768

NOTES: The term LVCC above stands for the Las Vegas Convention Center. Central, North and South are individual halls within the LVCC complex. Sands refers to the Sands Convention Center. Several companies will be found in multiple locations, while three related companies will be sharing the same booth space (Venetian Tower Ven 34-207), specifically IsoMike, Kimber Kable and Sound Lab.

For additional information about these Utah-based firms, visit the following link within the CES Web site (https://myces2007.bdmetrics.com/Portal/GeneralSearch.aspx) and search for the term Utah in the Search Criteria section, then click on the respective Preview tab for extra details about the companies.

So what should you do if you find your name (or your company name or a product/service name) misspelled in an article or editorial?

Simple, tell the author. That’s it? Yeah, that’s it.

Perhaps something like:

= = = = = = = = = = = = = = = = = = = =

Dear Firstname:

Thank you for writing about our company in the XX/XX/XX edition of XYZMagazine in the article entitled “Insert article title here.” (NOTE: You might even insert the URL to the article here too.)

{Write a quick sentence of appreciation here, perhaps about something you liked in the article, such as how the author described your product or company. Regardless, this should be a positive note of one or two sentences — no more. Then you point out the misspelling.}

However, I thought you’d like to know that the correct spelling for our company name is {insert correct spelling here}, not {insert name here as misspelled in the article/editorial} as found in {insert the number of the paragraph where the misspelled name first appeared}.

Anyway, thank you again for writing about our company.

Sincerely,

Your name goes here

P.S. One more thing. If it would be possible to correct the misspelled name in the online article that would be great. Thanks.

= = = = = = = = = = = = = = = = = = = =

Although it was more than 25 years ago when I took my first journalism class, I know that professors still drill their journalism students with the mantra of, “Accuracy, Accuracy, Accuracy.” And misspelling the name of a company, product, service or person is one of the simplest of mistakes a journalist can make.

Luckily, fixing a misspelled word is pretty easy to do. And most journalists are more than happy to do so . . . IF you ask nicely.

Supposedly, I’m now set up to be able to file posts and stories on DavidPolitis.com via my BlackBerry.

It’s not going to be as easy or robust as doing it from a computer, but if I’m on the road and want to write/file something right away, who cares?

So . . . let’s see how it works.

I recently read Paul Allen’s post about his challenges on being able to blog from the road, and his excitement about being able to blog from his BlackBerry thanks to WordPress v2.0.3.

Well, as fast as Paul Types on a BlackBerry (and apparently he’s really fast, like 50+ words per minute), I suspect he’s probably faster still on a regular keyboard.

If so, another alternative may be looking into Verizon’s Broadband Access, a service now offered locally through our client PC Laptops.

Essentially, the service requires a small wireless PC card that slides into one’s laptop and then (depending upon wher you are in the U.S.) you get access speeds of 400kbps to 700kbps and burstable access up to 2Mbps. Monthly cost? $59.99 on a two-year agreement.

Might be worth checking out for you road-bloggers.

So I’m digging through Omniture’s S-1 the other day and what do I see? Shawn Lindquist’s name listed as Omniture’s Chief Legal Officer, Senior Vice President and Secretary.

I’ve known Lindquist for close to seven years and he’s a sharp securities attorney, so I was not totally surprised to find that he had landed at Omniture. As it is, the company’s had a sharp executive team already.

[DISCLOSURE: Omniture was a client years ago back when the company was known as MyComputer.com. Additionally, I have been offered the ability to purchase “friends & family” shares as part of the IPO, an offer that I have not yet decided if I will act upon or not. If so, I will disclose this too. dlp.]