The David Politis Company | BLOG
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20 May Politis Persuasions: Aim Carefully

Posted at 17:44h in Collateral, Events, Facebook Ads, Politis Persuasions, Publicity, Social Media, Target Audience 0 Comments

Every aspect of marketing requires identifying and focusing on at least one Target Audience. And failure to do so leads to one inevitable outcome: Failure.   So as you prepare your Websites, your Social Media campaigns, your Collateral, your Events, your Publicity programs, your Facebook Ads and more, remember...

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17 May Seven Crisis Communications Rules for Public Apologies that Work

Posted at 11:30h in Apology, Crisis Communications, KUTV, Media Properties, Media Relations, PR, Press Conferences, Public Apology, Publicity, Shauna Lake 0 Comments

One week ago, long-time KUTV evening news anchor Shauna Lake was arrested in Salt Lake County for suspicion of Driving Under the Influence. This past Monday, Lake was formally charged with a DUI misdemeanor count in Murray Justice Court and issued two other misdemeanors related...

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17 May KUTV’s Shauna Lake Shows the Right Way to Make an Apology

Posted at 00:49h in Apology, Crisis Communications, Elected Officials, KUTV, Public Apology, Public Figures 0 Comments

One week ago, long-time KUTV evening news anchor, Shauna Lake, was arrested on suspicion of Driving Under the Influence (DUI). Today she issued an on-air apology, one of the best I have ever witnessed in my 30+ years as a communications professional. Here it is: [embed]https://www.facebook.com/2NewsShaunaLake/videos/1314640468584452/[/embed] For any...

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03 May Granny Branding: Does Your Grandma Understand What You Do?

Posted at 01:43h in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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12 Apr No Thanks, I Don’t Want the Head PR Job at United Airlines

Posted at 11:04h in 66 RULES for Publicity Success, Crisis Communications, Customer Service, Delta Airlines, Investor Relations, IR, Marketing, PR, Public Relations, Publicity, United Airlines 0 Comments

Three nights ago, mobile phone video surfaced showing a passenger being forcibly removed from his seat on a United Airlines jet. {NOTE: The images shown below are graphic, appalling and disturbing.}   [embed]https://www.youtube.com/watch?v=UaNost5U5BE[/embed]   The cause for the passenger removal? United had overbooked its flight and needed to get four...

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