This belief is central to everything I do in marketing — ALL aspects of marketing.
Hence, in a very real sense, these four short words constitute, in fact, my “professional” David Politis Manifesto:
And at the end of the day, “Yes, it really is that simple, that basic.”
Either you are helping your company (or your client) to get people or organizations to
that serve to
or . . .
you are not. And if your efforts do not accomplish one or both steps noted above, then you’ve got problems.
In other words, you have failed.
Yes, such a philosophy is a harsh, bottom-line focused approach to Marketing, especially when the glaring light of day sometimes shines on one of the so-called “Softer” disciplines that comprise the Marketing Mix, such as media relations or graphic design. But the reality is this:
Marketing MUST BE bottom-line focused
or else it is just something fun to do. And if that’s all Marketing is — fun — (at least under your purview), chances are changes will soon be made within the Marketing Department.
So . . . whether my efforts are designed to
my highest objectives are ALWAYS the same:
In closing then, my question to you is this:
What is your professional manifesto, especially your Marketing Manifesto?