17 May KUTV’s Shauna Lake Shows the Right Way to Make an Apology
One week ago, long-time KUTV evening news anchor, Shauna Lake, was arrested on suspicion of Driving Under the Influence (DUI).
Today she issued an on-air apology, one of the best I have ever witnessed in my 30+ years as a communications professional. Here it is:
For any other Public Figures or Elected Official who find themselves in hot water, I highly recommend watching and learning everything you can from this excellent example of a contrite, forthright and straightforward public apology.
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What do you think? Am I off-base or on point here? Please share your thoughts / comments below.
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A marketing and communications expert, David L. Politis recently published his first book — 66 RULES for Publicity Success: Boost Your Company’s Value for Pennies on the Dollar. David currently helps clients address their crises, publicity and marketing challenges through The David Politis Company.