The David Politis Company | public relations
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public relations Tag

07 Jul Are News Releases Dead? Dean Takahashi Says No.

Many so-called "Marketing Experts" claim that in today's world Press Releases / News Releases are dead. Really? Not according to Dean Takahashi, the Lead Writer for Venture Beat / GamesBeat, and one of the top Journalists on the planet covering computer and video games. Take for...

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03 May Granny Branding: Does Your Grandma Understand What You Do?

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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12 Apr No Thanks, I Don’t Want the Head PR Job at United Airlines

Three nights ago, mobile phone video surfaced showing a passenger being forcibly removed from his seat on a United Airlines jet. {NOTE: The images shown below are graphic, appalling and disturbing.}   [embed]https://www.youtube.com/watch?v=UaNost5U5BE[/embed]   The cause for the passenger removal? United had overbooked its flight and needed to get four...

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03 Jan Find Journalists Fast Using Social Media

By my estimate, over 99 percent of all Journalists can now be found, researched and pitched via Social Media. Don't believe me? Do the math. YouTube? According to the latest research, this video-sharing platform has over 1 billion users and more than 325 billion views PER...

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27 Sep The Value of Personal Contact in Publicity and Media Relations Efforts

One of the 10 earth-shaping, megatrends that John Naisbitt foresaw in his bestselling book of the same name — Megatrends — was something he named High-Tech, High-Touch. In my 30+ years of working with high-tech clients and employers, I have seen Naisbitt's premise borne out again and again. [caption...

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