The David Politis Company | About David
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About David

David Politis, President & CEO of The David Politis Company

David L. Politis is a Utah-based, part-time “Marketing Mercenary,” a Fractional Marketing Executive (if you will), someone with proven success at assessing corporate needs, crafting breakthrough marketing,  communications, publicity, and public relations programs. Whether he’s an “actual” officer or employee of a firm or if he works on a consulting basis, he does so to Drive Action in their endeavors and to help stakeholders Increase Value in the marketplace. 

     

David currently helps companies and individuals today through his corporation, The David Politis Company. Although he has worked extensively in his career in such markets as Technology (all sectors), Medical and Healthcare, and Outdoors / Recreation / Sports, he is currently engaged with organizations serving such industries as Agriculture, Athletics, Cannabis (specifically Industrial Hemp), Chemistry, Healthcare, Medicine, Science, and Veterinary. {And to be clear, when appropriate, David calls upon a team of experienced subject matter experts to assist him and his clients be successful.} 

     

Over a span of 35+ years, David has defined and directed campaigns that have helped his clients and employers realize over $1.1 billion in increased valuations through Public Offerings, IPOs, increased share prices, mergers, acquisitions, debt offerings, and venture capital, strategic and private financings.

     

For example, as Chief Marketing Officer for MULTIVOICE, he led the renaming, rebranding and new marketing and corporate communications efforts for the firm from Fall 2014 through Spring 2016. Prior to joining MULTIVOICE, David was CMO for Xi3 Corporation, an emerging startup he helped grow from 4 to 100 employees within three years. 

     

During his tenure with Xi3 (and its predecessor company, ISYS Technologies, Inc.), David:

  • Created and implemented all naming, positioning, messaging and branding strategies and campaigns for a new industry category—Modular Computers,
  • Launched seven new products,
  • Won numerous of industry awards in recognition for new and existing products, ranging from Best of CES awards to various Product of the Year and Editor’s Choice” awards,
  • Identified and led event-based marketing / sales programs as the most cost-effective strategy to maximize market introductions, lead generation and media coverage,
  • Captured and nurtured over 30,000 hot and warm leads, and
  • Generated over $750 million in identified sales opportunities.

     

Prior to joining ISYS / Xi3, David served as a full-time public relations, investor relations, marketing and communications consultant to hundreds of high-tech, biotech, healthcare and outdoor/recreation companies ranging from multinationals like SANYO, Schwinn, GTE and Apple to midsize enterprises and emerging start-ups.

     

From 1990 to 2010, he ran Politis Communications, one of the leading boutique high-tech and life science PR/IR/Marcom agencies in the Rocky Mountain region. In addition, he also formed and ran SOAR Communications from 2004 to 2009, a marketing agency focused on the Sports, Outdoor, Athletics and Recreation markets.

     

Previously,

  • David co-founded and ran DSW Public Relations, Utah’s then largest technology-focused PR agency (from late 1987 to early 1990),
  • He helped Seattle-based TFB/Davis become the second largest high-tech PR agency in the State of Washington (from mid-1985 to late 1987), and
  • David began his career at Tycer-Fultz-Bellack in Silicon Valley where he served as the agency publicist and helped put the tech-focused ad/PR agency on the map.

     

Public Service

     

David has been an active supporter of the technology and business community in Utah since 1987. For example, most recently he was named as a Founding Board Member of UHITA (the Utah Hemp Industries Trade Association), 

     

Other pro-bono positions he has held include

  • Board Member/Officer: ACG Utah (the Utah chapter of the Association for Corporate Growth): 2011—2014
  • Board Member: NAMI Utah (Utah Chapter, National Association for the Mentally Ill): 2003—2005
  • Board Member/Officer: Utah Valley Entrepreneurial Forum (UVEF): 1997—1999
  • Board Member/Officer—(plus 1-year term as President): MountainWest Capital Network (previously the MountainWest Venture Network): 1988—1996
  • Advisor: Utah Special Olympics
  • Advisory Board Member: Westminster College, Bill and Vieve Gore School of Business
  • Unit Committee Chair/Varsity Scout Leader: Boy Scouts of America (Great Salt Lake Council)
  • Board Member: Utah Chapter of the Alzheimer’s Association
  • Volunteer Coach: Various Youth and Little League sports teams

     

Publishing/Public Speaker

     

David’s first book — 66 RULES for Publicity Success: Boost Your Company’s Value for Pennies on the Dollar — was published in October 2016. Although anyone working in marketing or public relations can benefit from his book, the goal of 66 RULES for Publicity Success is to help entrepreneurs, inventors, business owners, scientists and others learn how to apply Publicity RULES to their advantage, specifically with their inventions and firms.

     

One of the more interesting aspects of David’s career is his ongoing effort to observe, chronicle and support the successful efforts of Utah’s high-tech businesses and technologists in order to help make technology and science an everyday part of life in modern society. To do this, he began writing “Utah Tech Watch,” a self-syndicated column that began at The Daily Herald and quickly expanded from semi-weekly to weekly status. In less than a year, Utah Tech Watch was carried by two other Utah papers: The Enterprise (the Salt Lake-based business weekly) and the Deseret News. Over time, David added email distribution of the column to interested parties.

     

At its height during the 10-year-span from mid-1994 to mid-2004, Utah Tech Watch had a weekly circulation of roughly 140,000 readers and reached an estimated audience each week of over 280,000. His ability to make technical matters easily understood by the general public also made him a favorite among local journalists, many of whom often turned to David for on-the-record comments on topics ranging from computer viruses to the technology heavy NASDAQ Stock Market.

     

David regularly delivers presentations and speeches on various marketing and business topics at universities, colleges and conferences before audiences as large as 5,000 people. He also taught an “Introduction to Public Relations” course for five semesters as an Adjunct Professor at Brigham Young University and at BYU’s Salt Lake Center.

     

Awards/Recognition

     

Throughout his career, David and his agencies received more than 50 industry awards on David and his agencies for their work. Additionally, David has helped numerous organizations garner hundreds of awards and plaudits, including such recognition as:

  • Best of CES Innovations Awards,
  • Product of the Year,
  • Product of the Future,
  • Editor’s Choice,
  • Best of Show and
  • Best of CES awards,
  • among others.

     

David is an avid fan of sports and athletic competition, especially the teams and athletes of BYU (where he earned a Bachelor’s degree in Mass Communications). He and Allisha (his wife and best friend for over 40 years), live near Salt Lake City, and they enjoy spending time with their five children and their spouses, along with the 13 amazing grandkids their families have brought into this world.