11 Jul Roger Bannister’s Marketing Lesson
Posted at 21:10h
in Commercials--TV, Marketing, Price, Pricing Models, Roger Bannister, Sports, Track & Field 0 Comments
The world of Track & Field changed forever on May 6, 1954. That was the day when British track star, Roger Bannister, proved once and for all that the mythical four-minute-mile barrier could, in fact, be broken. And yet Bannister's record-breaking time of three minutes 59.4 seconds...