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Author: David Politis

17 May KUTV’s Shauna Lake Shows the Right Way to Make an Apology

Posted at 00:49h in Apology, Crisis Communications, Elected Officials, KUTV, Public Apology, Public Figures 0 Comments

One week ago, long-time KUTV evening news anchor, Shauna Lake, was arrested on suspicion of Driving Under the Influence (DUI). Today she issued an on-air apology, one of the best I have ever witnessed in my 30+ years as a communications professional. Here it is: [embed]https://www.facebook.com/2NewsShaunaLake/videos/1314640468584452/[/embed] For any...

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03 May Granny Branding: Does Your Grandma Understand What You Do?

Posted at 01:43h in 66 RULES for Publicity Success, Advertising, Branding, Email Marketing, Events, Granny Branding, Interactive Marketing, Investor Relations, Marketing, Media Relations, Outdoor Advertising, Positioning, PR, Product Marketing, Public Relations, Publicity, SEO, Social Media, The Betty Factor, Unique Selling Proposition 0 Comments

The great thing about inventors, creators and entrepreneurs is that they tend to be Subject Matter Experts in their respective subject matters. In other words, if someone's a PHP developer they tend to be an expert in PHP programming and coding. Unfortunately, subject matter expertise does not...

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12 Apr No Thanks, I Don’t Want the Head PR Job at United Airlines

Posted at 11:04h in 66 RULES for Publicity Success, Crisis Communications, Customer Service, Delta Airlines, Investor Relations, IR, Marketing, PR, Public Relations, Publicity, United Airlines 0 Comments

Three nights ago, mobile phone video surfaced showing a passenger being forcibly removed from his seat on a United Airlines jet. {NOTE: The images shown below are graphic, appalling and disturbing.}   [embed]https://www.youtube.com/watch?v=UaNost5U5BE[/embed]   The cause for the passenger removal? United had overbooked its flight and needed to get four...

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03 Jan Find Journalists Fast Using Social Media

Posted at 12:53h in 66 RULES for Publicity Success, Facebook, Instagram, LinkedIn, Media Relations, PR, Public Relations, Publicity, Publicity, YouTube 0 Comments

By my estimate, over 99 percent of all Journalists can now be found, researched and pitched via Social Media. Don't believe me? Do the math. YouTube? According to the latest research, this video-sharing platform has over 1 billion users and more than 325 billion views PER...

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27 Sep The Value of Personal Contact in Publicity and Media Relations Efforts

Posted at 11:48h in Analyst Relations, Brad Bertoch, Deseret News, Facebook, John Naisbitt, Media Properties, Media Relations, PR, Public Relations, Publicity 0 Comments

One of the 10 earth-shaping, megatrends that John Naisbitt foresaw in his bestselling book of the same name — Megatrends — was something he named High-Tech, High-Touch. In my 30+ years of working with high-tech clients and employers, I have seen Naisbitt's premise borne out again and again. [caption...

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12 Sep Eleven Lessons Learned from 5-1/2 Years as a CMO

Posted at 00:37h in Chief Marketing Officer, CMO, Consulting, Crisis Communications, David Politis, David Politis Company, Personnel 0 Comments

After serving for the past five-and-a-half years as the Chief Marketing Officer for two separate technology startups, I recently made the difficult decision to transition back into full-time consulting. Here's my list of 11 lessons learned while working as CMO, as well as some thoughts on what I...

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