19 Feb Inspiration: Read. Every. Day.
If you want to grow, you must continue to learn. Read. Every. Day. # # # ...
Author: David Politis
17 Feb Do You Plan 3 Years In Advance? Gary Vaynerchuk Does. Maybe You Should Too.
Posted at 08:48h
in @GaryVee, #AskGaryVeeBook, BOOKS, Books, Gary Vaynerchuk, Hustle, Marketing, PEOPLE, Positioning, Product Marketing, Social Media, The Seven Habits of Highly Effective People, Twitter, VaynerMedia, Web Marketing 0 Comments
Ever since I heard the firsthand story of how Gary Vaynerchuk exploded the annual sales for his father's liquor store sales from $3 million to $60 million in five years, I have been a huge fan of his. Since then GaryVee (as his fanatics call him), has...
28 Jan Don’t be like Mattel and take 55+ Years to Listen to Your Customers
Earlier today, Mattel announced that it has launched three new Barbies:- A tall and skinny Barbie,
- A curvy Barbie, and
- A petite Barbie,
19 Jan Writing Matters #1: Rabies Licensing Clinic
I saw the poster below erected next to a road in Bluffdale, Utah, and not only did I stop to take some pictures of the poster to share on Twitter and Facebook, I also knew I needed to share the image here as well. In fact, it was this poster and its poor writing that led me to decide to launch Writing Matters, a new feature I will suspect become a regular item on this Blog. So here's the photo.19 Jan Writing Matters: The Beginning
I've been a Writer since I was in the Third Grade — the year I earned an A+ for a short story that was my riff/take on the 1950s SciFi movie, the classic (and campy), Creature from the Black Lagoon. Like most professionals, I wrote hundreds of papers and reports during my educational endeavors. Given a career path that's seen me expand from public relations into investor relations and then from advertising into marketing, it's not surprising that I've now written — and edited — thousands of professional documents as well, from news releases to financial reports and from brochures to marketing plans. On top of these efforts, I also self-syndicated a weekly column (Utah Tech Watch) for 10+ years, writing/editing 500+ columns from the early 1990s through the early 2000s. And I'm now nearing the completion of my first book, a work that will probably top out somewhere around 30,000 words. (More about this in a future Blog post.)04 Jan Unique Selling Propositions Still Matter
Posted at 23:53h
in Advertising, Commercials--TV, Print Ads, Taglines, Unique Selling Proposition, USP 2 Comments
Back in the middle of the 20th Century, during the so-called Mad Men era (recently made famous again by the AMC network show of the same name about New York City’s Madison Avenue-based ad agency boom during the 1950s and ‘60s), most advertising campaigns began with, and centered around, Unique Selling Propositions. These USPs were designed to encapsulate everything about a product, service or company into one precise idea.
Sometimes these USPs were so prominent and on point they were actually used in advertisements as taglines or ad slogans. For example, here are just a few of the more famous ones of that era:
- We love to fly and it shows: Delta Airlines
- A little dab‘ll do ya: Brylcreem
- M’m! M'm! Good!: Campbell’s Soup
- Cross your heart: Playtex
24 Dec The Top 5 Christmas Commercials of 2015
Posted at 14:48h
in Advertising, Awards, Best of . . ., LDS Church, LinkedIn, Marketing, Mormon Church, Mormons, Social Media, The Church of Jesus Christ of Latter-day Saints, Web Marketing, Winners 0 Comments
With deference to my friends of different (or no) faiths, there really is a lot to like about Christmas — from carolers singing to jingle bells ringing, and from last-minute shopping to Yule logs a-popping.
And the Ebernezer Scrooge's of the world not withstanding, in general I believe that most people just seem to be happier at this time of year, with sounds of Happy Holidays, Merry Christmas, and Happy Chanukah being shared almost everywhere.
So even though it seems that Christmas decorations are going up in stores, malls and shopping centers earlier and earlier each year — much to the chagrin of most reasonable souls — the reality is that wise marketers recognize that the end of the year is a fantastic time to create awesome marketing messages targeting customers and prospective customers alike, to strengthen connections with followers, to cut through the typical commercial clutter of the numbing humdrum that seems to overwhelm our senses each Holiday Season, and to use Christmas as an opportunity to stand apart from and above the crowd.
After hours and hours of research combing the interwebs, I now have come up with what I believe to be the Top 5 Christmas Commercials of 2015. And as a bonus, I've also identified what I am confident is the Best Marketing Campaign of Christmas 2015. So without further ado, let's begin.
21 Dec DavidPolitis.com “Re”-Launched
Posted at 22:17h
in Customer Service, David Politis, David Politis Company, Events, Publicity, Search Engine Optimization, SEO 0 Comments
Nearly two years ago, my time with Xi3 Corporation (and its parent company, ISYS Technologies) was drawing to a close — whether I knew it or not.
It was at that time that I felt impressed to re-examine my career, to consider what I was really good at (and what I was not), and to contemplate what was next — for me. It was a fascinating experience, especially as guided through the process by Steven R. Covey's seminal bestseller: The Seven Habits of Highly Effective People.
It was this reflective experience that eventually led me to my current role as Co-Founder and Chief Marketing Officer of MULTIVOICE, a fun and challenging position I have held since September 2014.
This was not all, however, as my contemplative self-examination also led me to recognize that it was time to look for opportunities to further define and grow my professional brand.
14 Jan Goodbye StealthCo, Hello MULTIVOICE
[caption id="attachment_15589" align="alignnone" width="900"] {The new brand for MULTIVOICE — our “mark.”}[/caption] For roughly the past six months I have been working behind-the-scenes with some pretty amazing people to prepare a re-launch of a three-and-a-half-year-old start-up. Today, we are finally leaving “stealth mode” as I bid you...
07 Jan StealthCo Team-Building at CES 2015
[caption id="attachment_15601" align="alignright" width="300"] My first time shooting an AK47 during a StealthCo team-building exercise at CES 2015.[/caption] This week, we kicked off the new year at StealthCo by sending six of us to Las Vegas for some hands-on market research (and learning) at CES 2015. And...