Copywriting
19 Jan Writing Matters: The Beginning
I've been a Writer since I was in the Third Grade — the year I earned an A+ for a short story that was my riff/take on the 1950s SciFi movie, the classic (and campy), Creature from the Black Lagoon. Like most professionals, I wrote hundreds of papers and reports during my educational endeavors. Given a career path that's seen me expand from public relations into investor relations and then from advertising into marketing, it's not surprising that I've now written — and edited — thousands of professional documents as well, from news releases to financial reports and from brochures to marketing plans. On top of these efforts, I also self-syndicated a weekly column (Utah Tech Watch) for 10+ years, writing/editing 500+ columns from the early 1990s through the early 2000s. And I'm now nearing the completion of my first book, a work that will probably top out somewhere around 30,000 words. (More about this in a future Blog post.)29 Sep I’m Honored to be a #RevGenUtah Nominee, But the Timing Kinda Sucks
Posted at 13:14h
in Advertising, Branding, Business, Copywriting, Customer Service, Design, Email Marketing, Events, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Press Conferences, Product Marketing, Public Relations, Publicity, Sales, Search Engine Marketing, Search Engine Optimization, Search Engine Optimizations, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Video Marketing, Web Marketing 0 Comments
Sometimes, timing can be tricky — especially when it comes to sales and marketing efforts.
Case in point, this concept was drilled home once again approximately 10 days ago when I was notified I had been nominated for a RevGenUtah 2014 award. This new program (a brainchild of Dennis Wood, this time in his role at emerging growth venture capital firm, Mercato Partners) is designed to recognize what Mercato and Dennis describe as the Revenue Generators . . . those who are often seen as
- Rainmakers,
- Rockstars,
- Producers (Sales),
- Crazy Ones,
- Misfits, and
- Trouble Makers (Marketing).
That’s cool, I thought, as I read through the notification email.
And then I got into the details and I realized I might be out of luck, timing-wise, when it came to doing what would likely be necessary to nab one of the Top 10 Revenue Generator slots for 2014. Why?
Well, subsequent emails explained that each nominee will be evaluated through a two-step process of “Peer Selection” and “Social Engagement.” Nominees were then invited to
“. . . tap into your knowledge and social reach to demonstrate Interest, and to Educate and Connect with others.”
Additional helpful hints included
- joining a LinkedIn Group and starting discussions there,
- tweeting out using the #DoYouEvenRevGen hashtag, and
- encouraging members of our social networks to endorse us on the Web.
04 Aug GETTING STARTED: What is “The Betty Factor?”
Posted at 04:01h
in Advertising, Blog, Branding, Copywriting, Email Marketing, Interactive Marketing, Investor Relations, IR, Marketing, Media Relations, Positioning, PR, Product Marketing, Public Relations, Publicity, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, The Betty Factor, Unique Selling Proposition, USP, Web Marketing 1 Comment
The Betty Factor? [caption id="attachment_15566" align="alignright" width="233"] (Betty Mann, circa 1955)[/caption] For more than 20 years I have defined “The Betty Factor” as any marketing communications message, tactic or campaign that is easily understood by an average consumer, such as Betty Mann, my former mother-in-law who passed away in December 2009...