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PEOPLE

13 Jul How “The Melea Show” Uses Giveaways to Grow Social Media Engagement

Posted at 01:57h in Contests, eBooks, Giveaways, Law of Reciprocity, Laws or Rules, Melea Johnson, Shane Barker, The Melea Show, YouTube 0 Comments

I recently found an article on Social Media Examiner ("3 Ways to Use Psychology in Your Social Media Marketing") that explored the role of psychology in social media marketing. What I found especially interesting in the article was the concept that giveaways could be used to...

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07 Jul Are News Releases Dead? Dean Takahashi Says No.

Posted at 08:08h in 500 Billion Channels, Dean Takahashi, Facebook, Fact Sheet, Games Beat, News Releases, Press Release, Venture Beat 0 Comments

Many so-called "Marketing Experts" claim that in today's world Press Releases / News Releases are dead. Really? Not according to Dean Takahashi, the Lead Writer for Venture Beat / GamesBeat, and one of the top Journalists on the planet covering computer and video games. Take for...

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17 May Seven Crisis Communications Rules for Public Apologies that Work

Posted at 11:30h in Apology, Crisis Communications, KUTV, Media Properties, Media Relations, PR, Press Conferences, Public Apology, Publicity, Shauna Lake 0 Comments

One week ago, long-time KUTV evening news anchor Shauna Lake was arrested in Salt Lake County for suspicion of Driving Under the Influence. This past Monday, Lake was formally charged with a DUI misdemeanor count in Murray Justice Court and issued two other misdemeanors related...

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27 Sep The Value of Personal Contact in Publicity and Media Relations Efforts

Posted at 11:48h in Analyst Relations, Brad Bertoch, Deseret News, Facebook, John Naisbitt, Media Properties, Media Relations, PR, Public Relations, Publicity 0 Comments

One of the 10 earth-shaping, megatrends that John Naisbitt foresaw in his bestselling book of the same name — Megatrends — was something he named High-Tech, High-Touch. In my 30+ years of working with high-tech clients and employers, I have seen Naisbitt's premise borne out again and again. [caption...

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17 Feb Do You Plan 3 Years In Advance? Gary Vaynerchuk Does. Maybe You Should Too.

Posted at 08:48h in @GaryVee, #AskGaryVeeBook, BOOKS, Books, Gary Vaynerchuk, Hustle, Marketing, PEOPLE, Positioning, Product Marketing, Social Media, The Seven Habits of Highly Effective People, Twitter, VaynerMedia, Web Marketing 0 Comments

Ever since I heard the firsthand story of how Gary Vaynerchuk exploded the annual sales for his father's liquor store sales from $3 million to $60 million in five years, I have been a huge fan of his. Since then GaryVee (as his fanatics call him), has...

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