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19 Jul Prospective Clients Always Ask, “How Well Do You Know Me?”

Posted at 20:56h in Customer Feedback, Customer Service, Customers, Demographics, Psychographics, Qualitative Research, Quantitative Research, Questionnaires, Research, Surveys 1 Comment

Anytime someone sees, hears or in some other way experiences a company, organization or individual trying to market something to them, they subconsciously ask How well do you know me? And if the answer is "Not very well," then people tend to shut down and stop paying...

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18 Jul Small Business Marketing Tip: Sign-up for MailChimp and Begin Email Marketing

Posted at 07:51h in Business Owners, Co-Founders, Direct Marketing, Electronic Newsletters, Email Marketing, eNewsletters, Entrepreneurs, Founders, MailChimp, Mompreneurs, Newsletters, Small Business Marketing, Solopreneurs 1 Comment

Beyond sending out individual emails, many small business owners are overwhelmed by the idea of Email Marketing. But with today's tools, getting started with Email Marketing is quite simple. Getting started with Email Marketing is quite simple   In fact, with today's tools / services, it costs little-to-nothing...

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13 Jul How “The Melea Show” Uses Giveaways to Grow Social Media Engagement

Posted at 01:57h in Contests, eBooks, Giveaways, Law of Reciprocity, Laws or Rules, Melea Johnson, Shane Barker, The Melea Show, YouTube 0 Comments

I recently found an article on Social Media Examiner ("3 Ways to Use Psychology in Your Social Media Marketing") that explored the role of psychology in social media marketing. What I found especially interesting in the article was the concept that giveaways could be used to...

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